Societal acceptance of alcohol use is limited to men, however, and the values and norms regarding women’s drinking are unclear and often contradictory. Traditionally, Korean women are expected to stay at home, take care of their children, and support their husbands and parents-in-law. Characteristics of the traditional ideal woman include being permissive, submissive, and domestic. In the past, women were not expected to participate in work-related activities and were expected to refrain from drinking alcohol. In recent years, however, women’s role in society has been changing. Women’s participation in the workforce has rapidly increased, and young women are expected to work outside of the home for financial reasons and for self-actualization. As such, society requires them to engage in both traditional and modern roles.