Facebook provides a variety of ways for online retailers to offer a more ‘social’ purchase experience, either by integrating Facebook features into their own sites or (increasingly) by operating within Facebook itself. What this could mean in practice is that retailers begin to link fan membership with behavioural data such as how often specific people visit the site and what they actually buy. Customers can already log into a site using their Facebook credentials, and before long, they will be able to
pay and checkout with any other form of registration required, making the purchase process dramatically easier.
These