In addition to the three contexts explained above, in this study individual contexts are also considered as determinant factors
of e-commerce adoption by SMEs in developing countries. This is because mostly in SMEs a strategic decision is highly
dependent on the manager/owner. Cloete, Courtney, and Fintz (2002) revealed that the e-commerce adoption by SMEs
extensively depends on the acceptance of e-commerce technology by the owner of business. This is reasonable, because
structurally SMEs tend to centralize, hence the owner/manager have an important role in any business decision making
(Nguyen & Waring, 2013).
In addition to the three contexts explained above, in this study individual contexts are also considered as determinant factorsof e-commerce adoption by SMEs in developing countries. This is because mostly in SMEs a strategic decision is highlydependent on the manager/owner. Cloete, Courtney, and Fintz (2002) revealed that the e-commerce adoption by SMEsextensively depends on the acceptance of e-commerce technology by the owner of business. This is reasonable, becausestructurally SMEs tend to centralize, hence the owner/manager have an important role in any business decision making(Nguyen & Waring, 2013).
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