Regression Equation
Teenagers' buying behavior = 0.217 teenager's loyalty + 0.384
advertisement on brand image + 0.173 advertisement on buying behavior.
Table 3 shows coefficient of regression equation. This table
represents the significance of each variable in the regression equation. It
shows the coefficient of teenagers’ loyalty is 0.217 which means that
ifteenager's loyaltyis increased by 1 unit, teenagers' buying behavior will
increase by0.217 units. Similarly if advertisement on brand image is
increased by 1 unit, teenagers' buying behavior will increase by 0.384 units
and if advertisement on buying behavior is increased by 1 unit then
teenagers' buying behavior will increase by 0.173 units. According to
regression equation advertisement influences most on buying behavior of
teenagers.