Achieved 1000% ROI with enhanced demand forecast accuracy
What are the implementation benefits of market demand-based SCM that Samsung Electronics, which was promoting rapid approachability to market changes including scenario business management strategy to step one foot ahead of its competitors, built?
Enhanced reliability of decision making
As a global development and manufacturing company of digital products that have short lifecycles, Samsung Electronics is able to establish smart business management plans, which are the source of its competitiveness. Now that it can establish business management plans reflecting market demands and economic trends, Samsung Electronics is able to establish optimal marketing scenarios or support simulations of revenues, promotions and product placement. It has stacked its Business Intelligence on top of its SCM solution for optimal decision making and rapid agility of business management to adjust to environment changes.
Jo says, “Selecting Microsoft’s BI Platform as a strategic weapon to respond to a rapidly changing environment is a most appropriate choice. The benefits of this system implementation are expected to provide repercussions in future purchases, resources operation and sales planning, enabling Samsung Electronics to cross through the era of uncertainty as a compass supporting its business management strategies.”