take the case of a salesperson whose job consists of visiting register and talks on the phone. When her manager is in the store, she shows a high level of effort, but her coworker complain that, as soon as the manager leaves, Jane stops working. her overall performance, therefore, is likely to be poor because, although she has the declarative and procedural knowledge neccessary to do the job, she is not motivated to apply them to her job when her supervisor is not watching her.