Given the capabilities provided by the ERP, the company
is able to close its books faster than ever, to bring new operations
onboard quickly, and to make more knowledgeable
decisions with greatly improved operational visibility. With
bottom-line growth every year since 1996 and net revenues
over $810 million in 2009, Under Armour is one of the bestperforming
and fastest-growing public companies.
With clear objectives for the ERP, SAP software, and the
assistance of an experienced consulting firm, Under Armour
improved sales revenues and profits in a highly competitive
industry during a recession. The Under Armour case illustrates
the operational and strategic benefit of enterprise systems to
ensure quick response to market changes and customer needs.
Doing so is not a simple task, as you read in this chapter.
Sources: Compiled from Business Wire (2009), SAP (sap.com), and
Under Armour (underarmour.com, 2010).
Given the capabilities provided by the ERP, the companyis able to close its books faster than ever, to bring new operationsonboard quickly, and to make more knowledgeabledecisions with greatly improved operational visibility. Withbottom-line growth every year since 1996 and net revenuesover $810 million in 2009, Under Armour is one of the bestperformingand fastest-growing public companies.With clear objectives for the ERP, SAP software, and theassistance of an experienced consulting firm, Under Armourimproved sales revenues and profits in a highly competitiveindustry during a recession. The Under Armour case illustratesthe operational and strategic benefit of enterprise systems toensure quick response to market changes and customer needs.Doing so is not a simple task, as you read in this chapter.Sources: Compiled from Business Wire (2009), SAP (sap.com), andUnder Armour (underarmour.com, 2010).
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