Further, with the high penetration rate of mobile phone subscriptions of 106.2 per 100 people in Malaysia (Malaysian Communications and Multimedia Commission, 2009), it appeared this was the way to go in making inroads into the use of mobile devices for learning among Malaysian distance learners. A “saturation of technology in the target audience” would lend a hand in bringing to scale a successful application for m-learning as advocated by Vitelli (2000), as cited in Caudill (2007).