3.2.4. Conclusions regarding the outcome of the laddering
interviews about the Oriental-style noodles, the Italian-style
pasta and the canned soup
In general, subjects perceived these ready meals to represent
a highly unfavourable trade-off between convenience,
on one side, and taste, nutritional value and healthiness
on the other. The outcome of such trade-off might thus
often render them highly unlikely dinner options. This negative
image of ready meals among Dutch subjects has been
also reported in other laddering studies (Costa et al., 2002a,
2003; Oude Ophuis et al., 1994). Finally, the findings of the
present study indicate that a negative evaluation of the
wholesomeness and the nutritional and sensory quality of
some manufactured meals could become a serious obstacle
to a more regular purchase of this type of meal solution,
even to those who might be attracted to the idea of replacing
homemade meals in the first place.
3.2.4. Conclusions regarding the outcome of the laddering
interviews about the Oriental-style noodles, the Italian-style
pasta and the canned soup
In general, subjects perceived these ready meals to represent
a highly unfavourable trade-off between convenience,
on one side, and taste, nutritional value and healthiness
on the other. The outcome of such trade-off might thus
often render them highly unlikely dinner options. This negative
image of ready meals among Dutch subjects has been
also reported in other laddering studies (Costa et al., 2002a,
2003; Oude Ophuis et al., 1994). Finally, the findings of the
present study indicate that a negative evaluation of the
wholesomeness and the nutritional and sensory quality of
some manufactured meals could become a serious obstacle
to a more regular purchase of this type of meal solution,
even to those who might be attracted to the idea of replacing
homemade meals in the first place.
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