As anexperientialgood,winepurchases

As anexperientialgood,winepurchasesintheabsenceoftastingsareoftenchallengingandinformation-ladendecisions.Technologyhas
shaped thewayconsumersnegotiatethiscomplexpurchaseprocess.Usingasampleof631USwineconsumers,thisresearchaimstoidentifythe
role ofmobileapplicationsandQRcodesinthewinepurchasedecision.Resultssuggestthatwineconsumersthatconsiderthemselveswine
connoisseurs orexperts,enjoytalkingaboutwine,andareinterestedinwinethatisproducedlocally,organically,orsustainablyaremorelikely
to employtechnologyintheirwinepurchasedecision.Whiledisruptionappearstohaveoccurredonthesupplyside(numberofwineapplications
available andthenumberofwinelabelswithaQRcode),thisresearchsuggeststhatrelativelylittlechangeisoccurringonthedemandside
(a relativelysmallsegmentofthepopulation—those alreadyinterestedinwine—are employingthetechnologytoaidintheirpurchasedecision).
& 2014 UniCeSV,UniversityofFlorence.ProductionandhostingbyElsevierB.V.Allrightsreserved

ผลลัพธ์ (ไทย) 1:

เป็น anexperientialgood, winepurchasesintheabsenceoftastingsareoftenchallengingandinformation-ladendecisionsTechnologyhas
รูป thewayconsumersnegotiatethiscomplexpurchaseprocessUsingasampleof631USwineconsumers, thisresearchaimstoidentifythe
บทบาท ofmobileapplicationsandQRcodesinthewinepurchasedecision.Resultssuggestthatwineconsumersthatconsiderthemselveswine
connoisseurs orexpertsenjoytalkingaboutwine, andareinterestedinwinethatisproducedlocally, orsustainablyaremorelikely organically
เพื่อ employtechnologyintheirwinepurchasedecisionWhiledisruptionappearstohaveoccurredonthesupplyside (numberofwineapplications
andthenumberofwinelabelswithaQRcode ว่าง), thisresearchsuggeststhatrelativelylittlechangeisoccurringonthedemandside
(เป็น relativelysmallsegmentofthepopulation — alreadyinterestedinwine เหล่านั้น — มี employingthetechnologytoaidintheirpurchasedecision) .
& 2014 UniCeSV,UniversityofFlorence.ProductionandhostingbyElsevierB.V.Allrightsreserved

ผลลัพธ์ (ไทย) 2:

เช่น relativelysmallsegmentofthepopulation เหล่านั้น alreadyinterestedinwine-เป็น employingthetechnologytoaidintheirpurchasedecision) และ 2014 UniCeSV, UniversityofFlorence.ProductionandhostingbyElsevierB.V.Allrightsreserved

ผลลัพธ์ (ไทย) 3:

เป็น anexperientialgood winepurchasesintheabsenceoftastingsareoftenchallengingandinformation , ladendecisions . เทคโนโลยีสะอาดจึง
รูป thewayconsumersnegotiatethiscomplexpurchaseprocess . usingasampleof631uswineconsumers thisresearchaimstoidentifythe , บทบาท ofmobileapplicationsandqrcodesinthewinepurchasedecision . resultssuggestthatwineconsumersthatconsiderthemselveswine
orexperts ชื่นชอบ ,enjoytalkingaboutwine andareinterestedinwinethatisproducedlocally อินทรีย์ , , , orsustainablyaremorelikely
เพื่อ employtechnologyintheirwinepurchasedecision . whiledisruptionappearstohaveoccurredonthesupplyside ( numberofwineapplications

thisresearchsuggeststhatrelativelylittlechangeisoccurringonthedemandside ใช้ได้ andthenumberofwinelabelswithaqrcode )( relativelysmallsegmentofthepopulation เหล่านั้น alreadyinterestedinwine เป็น employingthetechnologytoaidintheirpurchasedecision )
& unicesv universityofflorence.productionandhostingbyelsevierb.v.allrightsreserved 2014 ,