The corporate brand of Adidas is “Adidas Group” and has 3 other sister brands
that include Rockport, Reebok and TaylorMade. All brands that sell sportswear and
equipment that would appeal to similar demographics as Adidas. Adidas is broken
down into three individual brands by the names of “Originals”, “Adidas Neo”, and Stella
McCartney. The Originals brand consists of shoes, clothing and accessories that are
more classic to the brand. Adidas Neo offers shoes and clothing that are made in bright
colors and bold, modern designs. Lastly Stella McCartney features a more fashion
forward line of clothing, shoes and accessories for just women filled with unique floral
designs and textures.
The corporate brand of Adidas is “Adidas Group” and has 3 other sister brandsthat include Rockport, Reebok and TaylorMade. All brands that sell sportswear andequipment that would appeal to similar demographics as Adidas. Adidas is brokendown into three individual brands by the names of “Originals”, “Adidas Neo”, and StellaMcCartney. The Originals brand consists of shoes, clothing and accessories that aremore classic to the brand. Adidas Neo offers shoes and clothing that are made in brightcolors and bold, modern designs. Lastly Stella McCartney features a more fashionforward line of clothing, shoes and accessories for just women filled with unique floraldesigns and textures.
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