Experience good: both in the analogue and digital format, the cultural content and information conveyed by artworks may be considered as a form of experience goods in the sense that a consumer cannot verify their quality or value in advance, but only by consuming the goods. For example, the value of accessing a particular artwork to any individual depends upon a complex set of connections with his/her knowledge acquired in the past, such as that of the history of art, of the social context in which the artist worked, of physical theories of light, color and perspective. The digital revolution seems to have amplified the experience goods problem. As more and more information are produced in the digital environment, users have access to a plethora of content. Thus, to experience such content, the new real scarce resource and valuable commodity is the contextualization and authentication of content (Pantalony 2007).