Mass media in the current has changed from the past because it has the advanced technology to replace the old mass communication, but the old media did not disappear from the cycle of mass media. Although the globalization of media will become new and is becoming popular. There is a media communication for both high speed Internet, Smart TV, Digital television, as well as the SOCIAL TV, which has become the most innovative in this time. Mass media organizations in many countries have adapted the concepts and processes to the emerging technology. With new technology applied to the situation and proposed format of the media. Make the media doesn't look boring and generate gravity from consumers of media as well