Suppliers are the businesses that supply materials & other products into the industry. The cost of items bought from
suppliers (e.g. raw materials, components) can have a significant impact on a company's profitability. If suppliers
have high bargaining power over a company, then in theory the company's industry is less attractive. The bargaining
power of suppliers will be high when: There are many buyers and few dominant suppliers, There are undifferentiated,
highly valued products, Suppliers threaten to integrate forward into the industry (e.g. brand manufacturers threatening
to set up their own retail outlets), Buyers do not threaten to integrate backwards into supply, The industry is not a key
customer group to the suppliers.