mprove penetration in women segment – Gang of girls is a community concept by Sunsilk to bring women together and form a community around the brand that they love – Sunsilk. Such concepts are bound to be a hit in todays day and age of the internet and this will improve the following of the brand and might improve brand loyalty and hence brand penetration. Already many women are die hard fans of Sunsilk because of its excellent Shampoo quality.