GENERATING CONSUMER-LED GROWTH
We spend about €7 billion annually on marketing,
making us one of the world’s biggest advertisers.
This ensures that our brands and products are
consumers’ first choice. We use multiple media
to achieve cut-through in a highly competitive and
busy world. Traditional media channels continue
to play a big part but digital communications have
revolutionised the way marketing engages with
people, creating entirely new sales and marketing
opportunities. We create our own entertainment
content, including Unilever brand advertising, and
this is distributed, for example, by mobile devices
in emerging markets.
GENERATING CONSUMER-LED GROWTHWe spend about €7 billion annually on marketing,making us one of the world’s biggest advertisers.This ensures that our brands and products areconsumers’ first choice. We use multiple media to achieve cut-through in a highly competitive andbusy world. Traditional media channels continue to play a big part but digital communications have revolutionised the way marketing engages with people, creating entirely new sales and marketingopportunities. We create our own entertainmentcontent, including Unilever brand advertising, and this is distributed, for example, by mobile devices in emerging markets.
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