Like many women, I began nearly each day by applying makeup. Not every day, but, yes, on most days I wear makeup. So, why do I — and countless other women — begin our days with foundation, blush, and mascara? Well, I could feed you the "I wear it for myself" line you've heard a thousand times before, but, if I'm being completely honest, that would be a lie. Yes, in some way I am doing it for myself — but only because looking a certain way makes me feel good. That's the part of the "I wear it for myself" argument that people always fail to tack on. Now, maybe there are women who wear full faces of foundation just to sit alone in their bedrooms, but I'm not one of them, and most of the women I meet aren't either.