Ultra HD: These displays may share the problem that 3D TVs did at launch: lack of content. Although the Ultra
HD standard has been finalized, no straightforward way to get Ultra HD content exists, as no Blu-ray or
broadcast standard supports it. So buying an Ultra HD right now would appeal only to the most ardent early
adopter, until a clear-cut way to deliver the content to your TV appears. In the meantime, Sony is lending early
purchasers of its Bravia KD-X9000 model a server that is preloaded with Ultra HD content, including ten movies
(ranging from the recent Spider-Man reboot to the classic The Bridge on the River Kwai) and other Ultra HD
content, with the promise of more such offerings to come.