Dr. Jonas from the introduction. After collecting field data at some local companies, one manager asked Dr. Jonas for copies of his notes and wanted to know how his company compared to others regarding the metrics assessment. Dr. Jonas was faced with the unenviable choice of breaching the confidentiality of his subjects or angering a host organization. Unfortunately poor Dr. Jonas finds himself in a difficult situation. Either choice will probably lead him to lose access to his subject population. How could Dr. Jonas have avoided this ethical predicament? The answer is clear: Dr. Jonas should have considered the ethical implications of his research at the planning stage, and ensured that all subjects and hosting organizations understood their rights and responsibilities before they consented to participate.