Star – a business unit that has a large market share in a fast growing industry. This business unit generates cash, however, due to the rapid growth of the market, they require investment in order maintain the lead of a specific company (QuickMBA 2007). Hong Kong and Beijing are the two business units which included in the said category. The Peninsula is considered as one of the oldest and classic HOTELS IN THE world, particularly in Hong Kong and Beijing. Because of that, the hotel had been able to gain competitive advantage, in terms of image towards the Chinese and foreign visitors. However, because of the growing economy of the said cities, it had resulted to the growing number of players in the industry, thus pushed Peninsula Hong Kong and Beijing to focus on different strategic plan and implementation that will maintain their competitive advantage.