Numerous anime and manga publications have praised and criticized Kakashi's character. Although he has been noted to be an echo of similar detached shōnen manga characters, the duality of Kakashi's apathetic and serious sides have been praised.[5][6] Kakashi's popularity has been noted by reviewers; T.H.E.M. Anime Reviews commented that the series could simply be renamed "Kakashi".[6] Kakashi has been highly popular with the Naruto reader base, placing high in several popularity polls.[7] Merchandise based on Kakashi has also been released, including key chains and plush dolls