ABSTRACT
Consumer behavior is one of the challenging areas in the field of marketing. It involves activities people
undertake when obtaining, consuming, and disposing of products and services. It involves thoughts and
feelings people experience and actions they perform in purchasing and consumption processes understanding
consumer behavior involves the psychological processes that consumers go through in recognizing needs,
finding solutions for these needs and wants, making purchase decisions, interpreting information, making
plans and implement them by comparison shopping or actually purchasing a product. This paper highlights
the determinants of consumer behavior regarding purchase decision-making and develops a model to
understand their relationship. Food retailing has undergone a drastic change in the last two decades due to
substantial industry consolidation, globalization, retail format proliferation, alternative delivery options and
thin profit margins. Consumer demographics and demand preferences are the most dramatic changes.
Therefore, an attempt has been made to analyze the consumers shopping frequency for food products
among different occupants. Efforts have also been made to understand the consumers’ attitude towards food
product brands and to analyze consumers’ perception about food safety