Health message based on HBM constructs may be formatted in the style of a one line or short public service announcement (PSA) or as a dialogue public service announcement especially for radio use. The Foundation University Radio Station,together with the Foundation University College of Education,conducted a dengue communication campaign during September-October 2003 in Dumaguete,Philippines, a dendue endemic city. The programme's daily PSAs were based on the HBM.There were 24 rotating messages in the campaign's programme.These included short message PSAs and also dialogue PSAs. Examples of dengue health issues related to their corresponding HBM constucts,as well as health communication message to address these health issues based on the HBM constructs used in the university's radio campaign are presented in the Table.