Price is the amount of money that consumers paid for services received.
The perceivedvalue of money, that is the amount of money paid by consumers compared to service sreceived, will determine the level of customer satisfaction (Noor, 2005).
The airline which donot correspond to the expectations of consumers who have been associated with the costs theyincur will cause customer dissatisfaction.
In contrast, the airline perceived better service than the price paid will lead to customer satisfaction.
With this explanation, it can be understoodthat price is a significant factor in influencing customer satisfaction in both airlines.