Summary of Findings
My research question was two-fold: Does CSR impact attraction and retention of employees with a focus on Generation Y? The second part of that question was answered with a resounding no. When asked about retention, interviewees replied that CSR was not something that would keep them at a company. They would leave if the company had an egregious violation against their stated ethics or policy, but a CSR program was not enough to keep the employees at the company. However, in terms of retention, a company must maintain its values and the environment that employees expect. While a specific CSR program may not keep employees, a culture that does not match the employee‘s expectation will make them leave. It is critical for corporations to
operate in accordance with their values, like CSR principles, and act in an ethical manner. McElhaney (2008) stresses, ―senior leadership and management of the firm, including the board of directors, must make an authentic, firm and public commitment to CSR efforts,