“Creative tourism is a projection of a new tourism in which natural, cultural and
personal ressources are not manipulated and exploited but valued and enriched“.
If we consider the reasons that lead the visitor to choose this type of creative journey, we can observe a recent development. Until five years ago the tourist was a creative person who practiced an artistic activity in the country of residence and wanted to improve it during the holidays (painting courses, dance, guitar, etc.), now there is a new trend, so tourists generally add to their traditional program of visits more creative and participatory activities, with the aim of living cultural and human experiences.
It is difficult to paint a standard portrait of those new tourists who, by definition, want to be “unique”!
– They can be solo, couple, family or a group of travelers.
– They can plan their trip themselves or contract professional services.
– The nature of their creative activities can be educational (courses, workshops), or can even refer to the creation (art residency, co-creation with local artists) or the representation (performing concert, acting, exhibiting).
Among the great diversity of creative tourists, we could meet:
• A single traveler who participates in a cooking class, in order to meet the locals or to share experiences with other foodies.
• An amateur choir or orchestra who travel with the purpose of offering concerts in each place they visit.
• A group of dancers, sketchers or photograph lovers, whose travel purpose is to practice their hobby.
• The families that take part in a mosaic class during their stay, in order to feel themselves “less tourists”.
They represent the new generation of tourists.