As evidence, during the period from 2004 to 2010, the increase in consumer expenditures by households in the U.S. has been only marginal, whereas in China and India, consumer expenditures by households almost doubled forthesameperiod.Theincreaseinannualdisposableincome in China and India in 2009 was about twice their value in 2004. The McKinsey Global Institute estimates that India’s middle class will grow from 50 million to 583 million consumers over the next two decades. China is projected to become the world’s third-largest consumer market by 2025, transitioning to a more consumer-focused model. Its middle class should increase from 43% of the population today to 76% by 2025. Indeed, it is expected soon to be the world’s fourth-largest population of wealthy households.