has been a hot buzzword in the marketing industry this year, and all signs point toward its continued growth in 2016. Armed with interactive content creation platforms that eliminate the need for custom coding and endless QA rounds, marketers are rethinking the way they tell stories for their brands. Using rich media, animations, interactions, and layers of information, they’re able to create more visual, engaging content that stands out in a sea of static assets. As marketers begin to invest in interactive content tools and experience ROI from creative brand storytelling, we’ll start to see static eBooks and infographics become less prominent. Video content will likewise become more customized and flexible with branching and clickable elements. And quizzes & assessments will become part of a sophisticated feedback loop that informs other content marketing efforts instead of just a quick-hit engagement tactic. - See more at: http://www.socialmediatoday.com/marketing/5-types-content-marketing-test-2016#sthash.SnGerte1.dpuf