Television advertising involves two main tasks: Creating a television advertisement that meets broadcast standards and then, placing the advertisement on television via a targeted air time media buy that reaches the desired customer.
To accomplish number the first step means different things in different parts of the world depending on the regulation in place. In the UK for example, clearance must be given by the body Clearcast. Another example is Venezuela where clearance is governed by a body called CNAC.[5] The clearance provides guarantee to the broadcasters that the content of the advertisement meets legal guidelines.Because of this, special extended clearance is sometimes applies to food & medical products as well as gambling ads.
The second is the process of TV Advertising Delivery and usually incorporates the involvement of a Post-Production House, a Media agency, Advertising Distribution Specialists & the end-goal, the broadcasters