In contrast to full service airlines, low cost airlines offer low fares as well as provide basic services and does not provide additional services such as those provided by traditional airlines (full service airlines). The low cost airlines grew up in America and Europe in the 1990s and the development of low cost airlines now has spreaded throughoutthe world including Indonesia. In Indonesia, currently listed no less than nine low-cost airlines serving short-haul flights, domestic as well as to neighboring countries like Malaysia and Singapore. With emphasizing on low price strategy and providing efficient service(commonly called no frills), low cost airline now a serious competitor for traditional airlines which provide full service. This paper examines how service quality and price as airline’s competitive strategy influence consumer satisfaction in both low cost and full service airlines