Two shopping lists were prepared. The first list included, among
other groceries, a ready-to-eat-salad. The second list was identical
to the first one in all aspects, except that instead of the ready-toeat-
salad it specified the purchase of lettuce, tomatoes and carrots.
These shopping lists are shown in Table 2. The 100 participants
who completed this task were randomly divided into two groups:
Fifty were presented with the first list, and 50 with the second one.
There were no differences in ages and gender between these two
groups of consumers. Consumers were asked to read the list and
write a brief description about the personality of the person who
made it to shop his/her groceries. An open blank space was provided
where they could fit as many words or phrases they required.
When completing the task, participants had no awareness that another
list existed.
Two shopping lists were prepared. The first list included, amongother groceries, a ready-to-eat-salad. The second list was identicalto the first one in all aspects, except that instead of the ready-toeat-salad it specified the purchase of lettuce, tomatoes and carrots.These shopping lists are shown in Table 2. The 100 participantswho completed this task were randomly divided into two groups:Fifty were presented with the first list, and 50 with the second one.There were no differences in ages and gender between these twogroups of consumers. Consumers were asked to read the list andwrite a brief description about the personality of the person whomade it to shop his/her groceries. An open blank space was providedwhere they could fit as many words or phrases they required.When completing the task, participants had no awareness that anotherlist existed.
การแปล กรุณารอสักครู่..