Although cow’s milk has long been associated with good health, it has experienced gradual sales declines in
the past two years as prices fluctuated and consumers avoided fat, calories and added sugars, according to
Chicago-based Mintel’s April 2014 report “Milk, Creamers and Non-Dairy Milk – US.” As a result,
alternative dairy brands are sweeping in and driving category growth by meeting consumer demands for
nutrition and variety, it says.