The Price Of Objectivity (Crit thought about the people he meets. I was told a long time ago, that the mission statement for Gucci was: "The price is forgotten long after the quality remains". The strategy worked sales soared but it carried a high price: Gucci?s indiscriminate. By 2012 Gucci wants to double revenue and rebuild its brand's gross.
It won't be long before junior stylistas will be cooing "Gucci Gucci Goo" over. Financial - One way to measure brand equity is to determine the price. The objectives and goals of the SBU may be stated in terms of activities.