RENDS AND ISSUES II-6Mammalian Cell Culture Media on the Growth Curve II-63D Technology to Put a New Spin on In Vitro Cell Analyses II-6Stem Cells and Vaccines - Key Drivers II-7Increasing Applications of Adult Stem Cells to Drive Growth II-7Growing Acceptance for Hi-Veg Culture Media II-7Trend towards Media Optimization and Specialization II-8Fed-Batch Cultures - A Big Hit with Large-Scale Bioprocessors II-8Trend towards Serum-Free Media II-8Pharmacokinetics to Drive Market Growth II-9Bioresearch and Cell Culture in Protein Based Drug Development II-10Sluggish Fetal Bovine Serum Market II-10Specialty Media Demand on Rise II-11Growth of Defined Media II-11Regulations Prompt Change in Trends II-11Outsourcing Trend to Drive Gains II-12Factors Impacting Growth II-12Business Models Driving the Need for Contract Manufacturing II-12Target Sectors for Contract Manufacturers II-13Other Trends II-13Underlying Threat to Cell Culture Industry II-133.