Fruits come in many varieties. Some types and species are just nice to look at; some are delicious to eat. Only a small portion, however, will yield the perfect juice. These are the ones we pick for granini – even though some of them may look a bit odd and are unlikely to catch your eye on a supermarket shelf.
Fruits come in many varieties. Some types and species are just nice to look at; some are delicious to eat. Only a small portion, however, will yield the perfect juice. These are the ones we pick for granini – even though some of them may look a bit odd and are unlikely to catch your eye on a supermarket shelf.
But there is more to our juices than just the very best of fruit. Learn about the ways in which we constantly strive for innovation to ever improve the quality of our products.
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innovating for quality
At granini we invest not just in outstanding raw materials but also in the ideas and technology to bring out the best in them.
With our focus on fruit and our capacity to engage in fundamental research, we have always seen ourselves at the forefront of technological progress, which – in our belief – is the only way to guarantee top quality in the long run.
As early as the 1950s, we developed new methods for gentle fruit processing and juice production. In the early 60s, we pioneered the cultivation of oranges in Brazil. In the 70s, we became leaders in the stabilisation of vitamins in fruit juices.
granini was the first fruit juice in Germany to be sold in light and eco-friendly PET bottles, which from early on were made of special multi-layer laminates to protect the taste and precious ingredients. In recent years we have become forerunners in cold aseptic filling, a method that takes extreme care of the juice. Another innovative technology enables the ultra-fine processing of fruit pulp, resulting in a novel type of juice with a smoother mouth-feel and richer flavour.
Whenever a new invention is made to improve quality, you can count on granini to be among the first to embrace it.