Umbro’s customer base was spreading and not only were its products showcased by the following year’s cup winners Sheffield Wednesday, but they would be worn by at least one of the finalists for decades to come, and by “semi-finalists, league champions, and in many outstanding matches too numerous to mention”, as one contemporary Umbro advert boasted.
Under the leadership of Harold Humphreys the company would build upon its reputation as “the sportswear people”, supplying performance garments to everyone from the top tennis stars of the day to Sunday golfers and the boy scouts. It even catered for sports deemed alien to Wilmslow, such as basketball, but football would always remain at the centre of the Umbro business.