Efficient reverse logistics (RL) system can transform an
increasingly costly and complex returns management process
into a competitive advantage. It can be used as an opportunity
to reengineer the business processes to get a better picture of the
future practices. To achieve core competence in the fierce
competitive market, enterprises should focus more on their
reverse logistics in supply chain. The author analyses the
particularity of RL compared with forward logistics, and the
causes of it. Also, the difficulties in reverse logistics is set forth.
Finally, it is pointed out that information integration
management is an important method for reverse supply chain
participating enterprises to get overall competitive advantage.