Theoretically, the extension of sound broadcasting to rural communities can be achieved by equipping the centralized national network with more powerful transmitters. However, this is not the most satisfying solution because the output is seldom related to the needs of the rural community.
Programs ___31___ from the towns and cities, and beamed to the rural dweller have often failed to achieve their objectives, for a number of reasons. For example, very few countries have a ___32___ language, which can be used for effective communication ___33___ their rural populations. In some ___34___, there may be over sixty different rural languages and numerous ___35___.
The best that the broadcasting organizations can do ___36___ these circumstances is to select what are ___37___ the main languages and broadcast ___38___ programs in these language on a time division basis.
Thus, no one community listens to the language it understands very long in a day. ___39___, the local language programs are often produced by city dwellers who are not fully acquainted with the ___40___ of life of the rural population, and do not fully understand their needs. The result is that listeners eventually lose interest in the programs.