P&G’s first multi-chamber laundry detergent, Tide PODS, adds a whole new
dimension to laundry, with an innovative look, feel and performance. This
revolutionary new three-chamber liquid packet form is an ultra-convenient, 3-in-
1 laundry product that cleans, fights stains and brightens. Tide PODS delivers
unequivocal wins for the consumer – the best overall cleaning experience ever
via a combination of great design, performance and convenience – and the
customer, with growth by premium product offering and reigniting interest in
the category. The consumer-inspired, technology-driven innovation builds on
Tide’s long heritage of delivering superior cleaning with breakthrough technology.