In most
customers’
mind,
Disney’s
image was clearly established, which represent fantasies and happiness. Disney successfully create image of magical and happiness by its associated products and advertising. The terms of
“happiest
place on
earth”,
“Where
dream come
true”
or
“Where
the magic
begins”
will be often used to describe image of Disney. Through the Kano Model Analysis, it would further illustrate how Disney meet
customers’
needs and satisfaction by their
“performance”
and
“imagery