Today, Uniqlo is Japan’s largest fashion retailer, occupying a space in Japanese clothing market that’s shared by GAP, Macy’s, and many others internationally. Known for its modern styles and high quality ‘basics’ collection, Uniqlo’s great success in Asia – and now the United States – is because of some unique features. Unlike many other clothing stores, which charge customers for alterations and tailor work, Uniqlo distanced itself from the competition by shortening pants, altering the fit of jackets, and modifying other clothes free of charge. Not only did the chain carry out free alteration work for customers – it did it in hours, and sometimes in minutes.