Milk Gore, the founder of Booksandstuff. com,began his career as a software engineer. In the mid-1990s, he saw that Internet use was growing at a phenomenal rate each year. He saw in this a great business opportunity. He relocated to Seattle, where there was a large pool of technical know-how and, since the company began in 1996, it has generated billions of dollars in profits. Booksandstuff's customer base has grown to well over 30 million. The company has changed the way we do business.