7.Recommendetion
What is corporate social responsibility?
CSR aims to ensure that companies conduct their business in a way that is ethical. This means taking account of their social, economic and environmental impact, and consideration of human rights.
It can involve a range of activities such as:
•Working in partnership with local communities
•Socially responsible investment (SRI)
•Developing relationships with employees and customers
•Environmental protection and sustainability
Some businesses have as their main purpose the fulfilment of social or environmental goals, as opposed to a business that tries to achieve its financial goals while minimising any negative impact on society or the environment. These businesses are called Social Enterprises.
Jollibee Foods Corporation (JFC) espouses the principle of shared value in its corporate social responsibility (CSR) activities. As a company in the food industry, JFC through its CSR arm, the Jollibee Foundation, implements programs that address access to education, livelihood development, leadership development and disaster response, issues that are also of relevance to the company’s core business.
Jollibee Foundation’s Busog, Lusog, Talino (BLT) brings together local education stakeholders and JFC employee volunteers to mitigate hunger and undernourishment, widely attributed causes of school attendance decline and drop-out among lower grade pupils. Daily lunch is provided to below normal weight-for-age Grades 1 & 2 pupils with food prepared by parent groups following menus developed by Jollibee Foundation. The parents also attend seminars on food safety, cooking, health and nutrition. For SY 2008-2009, BLT is being implemented in 54 public elementary schools benefiting 1,822 pupil beneficiaries. Pupils exhibit marked improvements in weight and attendance while their parents show improved budgeting and menu preparation skills as well as knowledge on nutrition.
Aside from education, Jollibee Foundation also has initiatives in livelihood, leadership development and provides assistance in times of calamities