Understanding our Biological Processing
When discussing color experiences in terms of the physical reactions of blood pressure, eyestrain
and brain development, the power and importance of a well-designed environment crosses cultural
and personal barriers. It does not cancel the importance of these experiences, but it does provide
an objective edge to the argument for careful color application in an often subjective decisionmaking
realm
an infant has a pre-disposed affinity for two dark spots next to each other, an image that equals
their visual interpretation of a human face. This affinity for the shapes is not learned, but preprogrammed
into the collective unconscious of all human children.