The social media sites are ripe for marketing endeavor as well, and over the past few years, users have seen an uptick in the amount of advertising on the sites. Many companies are actually choosing to become a part of the site rather than merely buying advertising. This allows for a closer connection between the customers and the companies, which could lead to better service and better quality products. As long as companies are not too overl about ads and promotion, most users do not mind it. In most cases, users would have to subscribe to the constant in the first place