Growth orientation A commitment to long‐term growth rather than short‐term profit
2. Organisational heritage and innovation
experience Widespread recognition of the value of innovation
3. Vigilance and external links The ability of the organization to be aware of its threats and opportunities
4. Commitment to technology and R&D
intensity The willingness to invest in long‐term development of technology
5. Acceptance of risks The willingness to include risky opportunities in a balanced portfolio
6. Cross‐functional cooperation and
coordination within organisational
structure
Mutual respect among individuals and a willingness to work together
across functions
7. Receptivity The ability to be aware of, to identify and to take effective advantage of externally developed technology
8. Space for creativity An ability to manage the innovation dilemma and provide room for creativity
9. Strategy towards innovation Strategic planning and selection of technologies and markets
10. Coordination of a diverse range of skills Developing a marketable product requires combining a wide range of specialised knowledge