The assistant brand manager has input
to the aforementioned issues but is also required to make
more in-depth marketing decisions. For example,
the assistant brand manager makes
recommendations concerning the allocation
of the sales force to retailers and across direct and
indirect channels. This person is also concerned with the development of the pricing discount
structure,
as well as more of the specifics of promotional programs, including the advertising
message, advertising agency, and trade and consumer promotions