The campaign, ‘On the Head and Strapped On!’ was run by Make Roads Safe Hellas in the Greek island of Crete with support from the FIA Foundation as part of the Global Helmet Vaccine Initiative (GHVI). The campaign featured a prize draw for riders observed wearing their helmets correctly. Prizes included high-quality helmets donated by the Italian Helmet manufacturer Nolan, and VIP tickets to the Moto GP event in Valencia, Spain. GHVI calls upon all helmet wearers to always use certified helmets according to national standards