Why I like this product?The best hold everConsistency throughout the dayIt’s amazing how the product swells in your hair when you use it with cold airGreat volume Doesn’t go hard, yet it’s such a strong hold – so i can change my hairstyle throughout the dayDepending on what style you want to create can be determined by how much product you useSmells like nothing I’ve smelt before – amazing smellWorks well with thick or thin hairAdds great texture to my hairThe texture of the balm is so smooth, almost like a clay/creamPacked with amino acids and protein so it treats your hair while you use it! How awesome?You can never use too much or too little, your hair will always look great!! Water soluble so washed out easily Doesn’t add weight or go greasy Some set backs on this product To be honest I can’t really think of anything wrong with this product – seriously guys nothing!! What styles I can create with this product?This product works well for basically any hairstyle!Comb oversTextured tops The sky is the limit, style as you desire!How I use this product?I’ve really used this product, tried so many different styles. I actually waited to finish the tub before I get my review done just so I know exactly what this product is capable of. So I’ve listed 3 different ways I use this product, but guys you can mix it up and style as you desire.I use just under a finger nail size amount, rub it inbetween my hands to create some heat and then work through wet hair, I then grab my hair dryer on a high speed/medium temp setting and comb the hair backwards to stretch the curls out as my hair is very wavy. The cold air and the swelling effect of the balm give you tension to set the hair. Be careful not to yank your hair, let the balm and the cold air do all the work. I then take just a little more than a finger nail amount and style as I desire. I use about a dime size of product, rub it into slightly damped hair. I then grab my hair dryer, again high speed/med cold temp and just dry my hair. The swelling effect gives me great volume aswell as enormous amount of texture. I then place my hair in the style as I desire and leave it. This allows me to change my hairstyle throughout the day I really have crazy wavy hair and it sometimes gets uncontrollable. So the easiest way to get my hair straight is with a hair iron. First dry my hair completely with a hair dryer, I then straighten my hair out and once I’m satisfied as to how straight I want it, I then grab my Morris motley balm and style as I desire. I then gram my hair dryer and give my hair a whiff of cold hair to swell the product in my hair. Some tips Use with cold air to achieve maximum swelling.The more you use the better it looksUse in conjunction with Morris Motley Treatment Cleansing Oil