The blank B2C online sales scorecard shown in Table 4-9 can be used by a firm to summarize the impact of online sales on each of the areas identified earlier.
The value of setting up online sales is not the same in every industry. Whereas Amazon and Blue Nile have seen their profits increase after going online, Webvan and many other online grocers have gone out of business. The scorecard in Table 4-9 can be used to understand how online sales affect the performance of different supply chain networks. In the next section, we apply the online sales scorecard to several examples.